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Trademarks › Descriptive Trademarks › Trademark Examination

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Foster Swift Collins & Smith

IP Monday: Choosing a Trademark That Won’t Get Rejected

Foster Swift Collins & Smith on

Picking a new business name? A trademark is more than just a logo — it’s your brand identity. If you invest in a weak or unregistrable name, the United States Patent and Trademark Office (USPTO) may refuse registration. That...more

Clark Hill PLC

Worried your trademark might be commercially and conceptually weak? Recent opinions by the trademark trial and appeal board...

Clark Hill PLC on

As any marketing expert will tell you, the best trademarks are both creative and unique. Such “strong” trademarks are more memorable and set a product apart from competitors’ products....more

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