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Trademarks › Due Diligence › Risk Management

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Cranfill Sumner LLP

The Strategic Value of Trademark Search Before Brand Adoption and USPTO Application

Cranfill Sumner LLP on

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s strategically necessary. This...more

Knobbe Martens

Fashion’s New Powerhouse: IP Lessons from Prada’s $1.375 Billion Versace Deal

Knobbe Martens on

On April 10, 2025, Italian fashion house Prada announced its acquisition of Versace from Capri Holdings for $1.375 billion, uniting two of Italy’s most iconic luxury brands. Though financial implications have grabbed...more

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