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Trademarks › Environmental Policies › Sustainability

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Hogan Lovells

Trademarks under the EmpCo Directive: navigating risks in the era of greenwashing rules

Hogan Lovells on

The upcoming EmpCo Directive (Directive (EU) 2024/825 as regards empowering consumers for the green transition), part of the EU's broader Green Deal initiative, introduces stricter rules to combat greenwashing and ensure...more

Perkins Coie

Regift Responsibly This Holiday Season

Perkins Coie on

Consumers today are conscious of environmental issues. Younger generations in particular have a clear preference for environmentally friendly products—74% of millennials and 62% of Gen Z are willing to pay more for...more

Perkins Coie

Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value

Perkins Coie on

The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast...more

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