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Trademarks › Foreign Language › Corporate Branding

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Weintraub Tobin

(Podcast) The Briefing - The Doctrine of Foreign Equivalents: What It Means for Your Brand

Weintraub Tobin on

You came up with a clever brand name in a foreign language—great! But did you know it might be refused by the USPTO? In this episode of The Briefing, Scott Hervey and Richard Buckley break down what a doctrine is, how...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market - October 2018: Your brand -- keep (and protect) its "character"

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Babbel.com has estimated that of the world’s approximately 7.5 billion inhabitants, 1.5 billion speak English, about 20% of the earth’s population. English is by far the most commonly-studied foreign language, and even in...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - October 2018

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

The October 2018 issue of Sterne Kessler's MarkIt to Market® newsletter discusses how the USPTO determines similarity to prior-filed marks, the considerations of protecting a mark in a foreign language, and the new gTLD...more

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