News & Analysis as of September 2, 2025

Entertainment Industry

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

Legally Viral: Reality TV Trademarks on Social Media

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/28/2025

While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more

Keeping Up With the Trademarks: The Real IP Rights of Reality Stars

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 7/31/2025

Many reality TV stars leverage their on-screen exposure to build brands of their own. While some focus on launching branded product lines (e.g. Kylie Cosmetics in beauty or Loverboy in alcoholic beverages), others, such as...more

Spotlight or Lawsuit? Strategic Brand Use in Film and Media

Dorsey & Whitney LLP on 7/28/2025

When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected intellectual property wrinkle. [WARNING – Potential Plot Spoiler Ahead!] In a particularly...more

The Pitch - August 2023

Arnall Golden Gregory LLP on 9/6/2023

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

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Trademarks › Influencers › Entertainment Industry

Legally Viral: Reality TV Trademarks on Social Media

Keeping Up With the Trademarks: The Real IP Rights of Reality Stars

Spotlight or Lawsuit? Strategic Brand Use in Film and Media

The Pitch - August 2023

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