News & Analysis as of August 27, 2025

Trademarks › Intellectual Property Protection › Personal Care Products

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches." less -

[Event] West Coast Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products - October 8th - 9th, Santa...

American Conference Institute (ACI) on 8/15/2025

ACI’s 3rd Annual West Coast Legal, Regulatory and Compliance Forum on Cosmetics & Personal Care Product is the must-attend event for cosmetics and personal care professionals looking to navigate the toughest legal,...more

Trademark Case Shows Infringement Is Often in the Eye of the Beholder — Federal Court Rules in Favor of Beauty Company’s “Dupe”...

Troutman Pepper Locke on 1/7/2025

Conventional notions of trademark law suggest that emulating a popular product or service carries certain legal risks. However, a recent federal ruling highlights the complexities of trademark infringement cases involving...more

Protecting the Product: Beauty Products

Quarles & Brady LLP on 4/18/2024

The beauty industry is ever changing, and makeup trends and viral product releases can drastically increase a company’s profits. However, without proper legal protection, competitors can quickly replicate a product, eating...more

Kardashian’s ‘SKKN by Kim’ Brand Facing Legal Uncertainty

Proskauer - Minding Your Business on 7/18/2022

Kim Kardashian has been hit with a lawsuit by New York-based Beauty Concepts LLC over Kardashian’s recently launched skincare line, “SKKN by Kim.” Beauty Concepts filed a complaint in the Eastern District of New York against...more

APOGEE at its Nadir for Louis Vuitton at Federal Circuit

Akerman LLP - Marks, Works & Secrets on 7/17/2019

The Federal Circuit recently sustained the Trademark Trial and Appeal Board’s (“TTAB” or the “Board”) refusal to register Louis Vuitton Malletier’s (“LVM”) trademark APOGÉE for perfumes, a decision that will concern...more

Federal Circuit Denies Louis Vuitton’s “Apogée” Registration

Robins Kaplan LLP on 7/15/2019

Apogée or ApHogee: that is the question. Do those look or sound similar to you? Not to Louis Vuitton. But the Federal Circuit disagreed, and on July 5 ruled that the luxury brand could not register the word “Apogée” as a...more

Germany: Trademark exhaustion not overcome by unusual resale packaging – beauty for less

Hogan Lovells on 5/29/2019

In its case “beauty for less”, for which the judgement was released earlier this year, the Federal Supreme Court (FSC) ruled that a trademark owner cannot oppose resale advertising with the argument that the advertising is...more

Sad Tale of a Trademark Fail

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 11/6/2017

Earlier this month, Unilever made headlines by accidently naming its new soap after Kim Jong Un. The shower gel line, created by a Korean designer and aimed at urban millennials in China, is called KJU....more

Dietary Supplement & Cosmetics Legal Bulletin | August 2017

Shook, Hardy & Bacon L.L.P. on 8/24/2017

"Miracle Gel" Not a Salon Gel Manicure, Ad Board Says - In an appeal from a ruling by the National Advertising Division (NAD), the National Advertising Review Board (NARB) upheld a recommendation that Coty discontinue...more

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