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Trademarks › Intent-to-Use › Celebrities

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Seyfarth Shaw LLP

Taylor Swift’s Trademark Era: How The Life of a Showgirl Reinforces Her IP Empire

Seyfarth Shaw LLP on

Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling...more

Dorsey & Whitney LLP

Beyoncé Trademark Case Provides Evidentiary Lessons Before the TTAB

Dorsey & Whitney LLP on

Veronica Morales, a wedding/event planner providing services under the trademark BLUE IVY, has unsuccessfully challenged a pending application for the mark BLUE IVY CARTER, filed by BGK Trademark Holdings, LLC (Beyoncé...more

Dorsey & Whitney LLP

PSALM WEST™: A Brand Is Born

Dorsey & Whitney LLP on

On May 9, 2019, Kim Kardashian West and Kanye West’s fourth child, Psalm West, was born. On May 18, 2019, Kim Kardashian West’s company, fittingly named Kimsaprincess Inc., filed sixteen trademark applications for PSALM...more

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