News & Analysis as of August 30, 2025

Trademarks › Promotional Items

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

The GOAT Dispute: A Spirited Defense Against ‘Trademark Bullying’ or Savvy Enforcement Strategy in the Age of E-Commerce?

BakerHostetler on 8/26/2025

Does the sale of promotional clothing products turn a vodka and bourbon company into a fashion retailer? How much weight should be given to overlap in “channels of trade” when two companies sell certain products online but...more

When Surfboards and Superstars Collide: How to Avoid a Wipeout [or Mayhem]

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 5/22/2025

Pop icon Lady Gaga is no stranger to making waves, but a new lawsuit initiated by California-based surfboard company Lost International (aka Lost Surfboards), shows that even superstars can find themselves navigating choppy...more

Want to Fully Protect Your Brand? Don’t Forget the Coffee Mugs!

Fish & Richardson on 5/20/2024

Trademark owners often receive advice from counsel about registering their marks for core goods and services. And many times, that is all that budgets initially allow for....more

Broadcasts, Advertising, and Promotions Related to the 2024 NCAA Basketball Championships

Lerman Senter PLLC on 3/4/2024

The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments...more

Broadcasts, Advertising, and Promotions Related to the 2023 NCAA Basketball Championships

Lerman Senter PLLC on 3/6/2023

The NCAA national men’s and women’s basketball tournaments will begin on March 12, 2023 and end with the national championships in early April. Broadcast stations often conduct promotions tied to these tournaments. The...more

Broadcasts and Promotions Related to the Super Bowl

Lerman Senter PLLC on 1/19/2023

Super Bowl LVII (57) will be held on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The NFL carefully protects its copyrights and trademarks. If your broadcast station plans to conduct promotions or contests...more

Broadcasts and Promotions Related to the MLB Postseason and World Series

Lerman Senter PLLC on 10/7/2022

The Major League Baseball (MLB) Postseason begins on October 7, 2022 and will culminate with the World Series starting on October 28, 2022. Your radio or television station may want to be involved in promotions that are tied...more

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