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Trademarks › Regulatory Requirements › European Union

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
A&O Shearman

Zooming in on AI: Tackling deepfakes around the world

A&O Shearman on

Deepfakes (also known as digital replicas) are created when sophisticated AI technology generates or alters audio-visual content to misrepresent someone or something. Often a person's voice or appearance is digitally...more

McDermott Will & Schulte

News From Across the Pond: UK+ Regime Now Permanent

McDermott Will & Schulte on

In 2021, shortly after Brexit became effective, the UK Intellectual Property Office (IPO) established the “UK+ regime” on the exhaustion of intellectual property (IP) rights with regard to the European Economic Area (EEA)....more

Jones Day

Revolutionizing EU Design Protection: Key Changes Under the New Designs and Models Regulation

Jones Day on

May 1, 2025, marked the entry into force of most provisions of Phase I of the new Regulation (EU) 2024/2822, which forms part of the "Designs and Models Package" adopted within the European Union. This text, in addition to...more

Hogan Lovells

Overview on the functioning of the trademark system in Europe - Pharma Marks Insights series: Part II

Hogan Lovells on

As we have seen in the first article of our series, trademarks play an important role in the protection of your pharmaceutical and life science products and can add significant value. But to understand the benefits but also...more

Hogan Lovells

Das neue amtliche Nichtigkeitsverfahren wegen des Bestehens älterer Rechte (Ausblick)

Hogan Lovells on

Das Jahr 2020 bringt bedeutende Änderungen im Bereich der markenrechtlichen Verfahren vor dem Deutschen Patent und Markenamt (DPMA) mit sich. Zum 1. Mai 2020 wird es erstmals ein amtliches Verfallsverfahren sowie ein...more

Hogan Lovells

Polish Patent Office publishes guidelines on new types of trademarks

Hogan Lovells on

Following the enactment of the Act amending the Industrial Property Law of 20 February 2019 which implements the Directive of the European Parliament and of the Council (EU) 2015/2436 of 16 December 2015, the Polish Patent...more

Hogan Lovells

German Trade Mark Modernization Act implementing the EU Trade Marks Directive: The highlights

Hogan Lovells on

The amendment of the German Trade Mark Act by way of the Trade Mark Modernization Act (MaMoG) entered into force on 14 January 2019, implementing a range of obligatory and optional provisions of the EU Trade Mark Directive...more

Hogan Lovells

Germany: Introduction of Certification Marks

Hogan Lovells on

On January 14, 2019 Germany’s Trademark Law Modernization Act (MaMoG) went into effect, amending the German Trademark Law (MarkenG) to implement European Union trademark directive 2015/2436 (MRL)....more

Hogan Lovells

Europe: Everything you always wanted to know about certification marks

Hogan Lovells on

Certification marks are part of national trade mark law in a number of Member States and since the reform of European trade mark law, the EUTMR now covers them under articles 83 to 93. ...more

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