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Trademarks › Sustainability › Brand

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Hogan Lovells

Trademarks under the EmpCo Directive: navigating risks in the era of greenwashing rules

Hogan Lovells on

The upcoming EmpCo Directive (Directive (EU) 2024/825 as regards empowering consumers for the green transition), part of the EU's broader Green Deal initiative, introduces stricter rules to combat greenwashing and ensure...more

Perkins Coie

Sustainability Trends and IP Issues for Fashion Brands

Perkins Coie on

The fashion industry is one of the most polluting industries in the world and is responsible for roughly 10% of global greenhouse gas emissions. There are many contributing factors to this problem, including pollution from...more

Levenfeld Pearlstein, LLC

Brand Envy: Are You Leveraging Your CSR Initiatives to Build Value in Your Brand and Marks?

Levenfeld Pearlstein, LLC on

Corporate social responsibility (CSR) no longer is a buzzphrase. Rather, it is a crucial link between your business, your customers (and prospective customers), and even your employees. CSR initiatives help show the world who...more

Hogan Lovells

Happy (green) holidays and a sustainable new year

Hogan Lovells on

Consumers want to buy sustainable gifts in increasing numbers this holiday season. And brands of course, want to sell to them. The result is that brands are increasingly going green, by adopting sustainable business models...more

Perkins Coie

Regift Responsibly This Holiday Season

Perkins Coie on

Consumers today are conscious of environmental issues. Younger generations in particular have a clear preference for environmentally friendly products—74% of millennials and 62% of Gen Z are willing to pay more for...more

Perkins Coie

Brand Sustainability: Practical Considerations for Creating IP Enforcement Programs

Perkins Coie on

This summer, we have provided information on supply chain and forced labor risks, proper substantiation of green advertising claims, alternative corporate forms to promote sustainability efforts, understanding a public...more

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