Transparency, False Advertising, Marketing

NAD Releases Influencer Trust Index

Kelley Drye & Warren LLP on 7/18/2025

This week, NAD released Influencer Trust Index: Consumer Insights 2025. The report starts by noting that last year, 82.7% of marketers in the US leveraged influencers in creative campaigns, driving the influencer marketing...more

NAD Decision Addresses Review Claims

Kelley Drye & Warren LLP on 4/23/2025

Yesterday, we posted about a decision in which P&G challenged claims that Rascals made about the absorption capabilities of its diapers. Rascals also advertised: “210,000+ 5-star reviews of Rascals Products.” P&G thought...more

Are Your Ads Sending the Wrong Message? Lessons from Total Wireless

Kilpatrick on 3/28/2025

The National Advertising Division (“NAD”) recently took Total Wireless, a prepaid brand under Verizon, to task for a TV commercial that blurred the lines between two separate offers, leaving consumers potentially confused....more

Understanding the Risks Associated with Social Media Marketing

Foley & Lardner LLP on 2/29/2024

Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World

Foley & Lardner LLP on 9/14/2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they...more

Marketing your brand with influencers? Make sure the FTC hits the “Like” button

Coblentz Patch Duffy & Bass on 9/28/2016

Brand owners and their attorneys are grappling with an important question: how to disclose their connections to luminaries like PewDiePie. If you haven't heard of PewDiePie, don't worry—he's a 26-year old Swedish...more