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Morgan Lewis - Tech & Sourcing

UK ICO Commences Consultations on Cookies and Online Advertising

The UK Information Commissioner’s Office has launched two consultations as part of the transition to the Data User and Access Act framework. These consultations will be of particular interest to organisations operating...more

Latham & Watkins LLP

FCA Implements Strategies to Clamp Down on Illegal Social Media Financial Promotions

Latham & Watkins LLP on

The regulator described the steps it is taking to increase scrutiny of advertisements about financial products and services on social media platforms. On 3 February 2023 the FCA published an analysis of its financial...more

Davis Wright Tremaine LLP

Online Advertising Technology: The U.K. ICO Takes an Interest

Although many companies are currently focusing their privacy efforts on the CCPA, ignoring continued obligations under EU privacy rules such as the General Data Protection Regulation (GDPR)—and the increasing number of...more

Latham & Watkins LLP

Adtech and Real Time Bidding in the Regulatory Crosshairs

Latham & Watkins LLP on

UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. The UK Information Commissioner’s Office’s (ICO’s) latest report into adtech and real...more

Dorsey & Whitney LLP

Advertising Standards Authority Rules That Instagram Post Contained Inadequate Disclosure

Dorsey & Whitney LLP on

A recent ruling of the Advertising Standards Authority (ASA) in the U.K. highlights the global crackdown on sponsored posts that do not make clear that they are advertising. A complaint was filed with the ASA about an...more

Cooley LLP

Blog: Building, Marketing and Maintaining Your Brand in the UK

Cooley LLP on

Building, marketing and maintaining a strong brand is fundamental to ensuring the success of a new company. Not only will a strong brand confer a competitive advantage through encouraging brand loyalty, but it will have...more

Morrison & Foerster LLP - Social Media

How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law

Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a...more

Morrison & Foerster LLP - Social Media

What Are the Rules of the Advergame in the UK?

Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or...more

Morrison & Foerster LLP - Social Media

Status Updates - November 2014 #8

..Pay to play. Attention, marketing professionals: The free ride that Facebook has been giving to advertisers is coming to end. We’ve recently discussed Facebook’s recently ban on “like” gating. Now, inspired by its users’...more

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