News & Analysis as of September 1, 2025

Materiality

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Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

IMS Legal Strategies on 8/28/2025

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more

A Different Shade of Gray: The Scope and Limits of Gray Market Goods and Recent Developments in the Cosmetics Space

Knobbe Martens on 3/1/2019

Under the first sale doctrine, once a trademark owner first authorizes its branded product to be sold to a consumer, the trademark owner’s right to control the further re-sale of that product is generally said to be...more

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Unfair Competition › False Advertising › Materiality

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

A Different Shade of Gray: The Scope and Limits of Gray Market Goods and Recent Developments in the Cosmetics Space

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