From Rocket Scientist to EdTech Startup Founder, with STEMedia's Dr. Nehemiah Mabry
Marketing Minute with NP Strategy (Video): Making Better Videos
How to Incorporate Video Into Your Website
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its...more
The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more
Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more