News & Analysis as of

Web Tracking Privacy Laws

Parker Poe Adams & Bernstein LLP

Is Relief in Sight for Companies on 'Pixel-Tracking' Lawsuits After California Legislators Introduce Bill?

Though recently stalled, California legislators have been taking steps over the past few months to address the surge of "pixel-tracking" lawsuits impacting businesses. ...more

Perkins Coie

VPPA Litigation Update: California’s Ruling in Video Game Context, D.C. Circuit’s Take on Consumer Definition

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Can buying a video game on a website using pixel technology make you a Video Privacy Protection Act (VPPA) plaintiff?...more

Kilpatrick

Uncertain Boundaries: How Courts and Regulators View the Sharing of Health-Related Article Titles

Kilpatrick on

Recent regulatory actions and court decisions highlight growing uncertainty over whether sharing article title data from webpages amounts to disclosure of sensitive health information under privacy laws....more

Vedder Price

CIPA: The “Other” California Privacy Statute You Should Be Worried About

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When we speak to clients about online privacy issues, they almost always mention the CCPA – California’s Consumer Privacy Act that regulates the collection and use of personal data. But unless they have already faced a...more

Coblentz Patch Duffy & Bass

Developments in Digital Privacy Litigation in 2024- 2025: CIPA, VPPA, and California’s SB 690

In the wake of an explosion in digital privacy litigation, courts and legislatures are redrawing some of the boundaries of what qualifies as unlawful data collection under decades-old statutes. Claims brought under...more

Morgan Lewis - Tech & Sourcing

UK ICO Commences Consultations on Cookies and Online Advertising

The UK Information Commissioner’s Office has launched two consultations as part of the transition to the Data User and Access Act framework. These consultations will be of particular interest to organisations operating...more

Kilpatrick

DC Circuit Narrows Who Qualifies as a Consumer Under the VPPA

Kilpatrick on

To bring a claim under the Video Privacy Protection Act (VPPA), a plaintiff must qualify as a “consumer,” which the statute defines as any renter, purchaser, or subscriber of goods or services from a video tape service...more

Ice Miller

Heightened Ad Tracking Risks After Jury Verdict Against Meta

Ice Miller on

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed responsibly. ...more

Rivkin Radler LLP

Aspen Dental Settles Data-Sharing Class Action

Rivkin Radler LLP on

Dental service organization (DSO) Aspen Dental has agreed to pay $18.7 million to resolve claims that it secretly shared web user data with Meta and Google, without obtaining users’ consent or informing them....more

Husch Blackwell LLP

U.S. Privacy Litigation Update: July 2025 Decisions

Husch Blackwell LLP on

In this post: (1) California courts split on personal jurisdiction post-Briskin; (2) District courts dismiss VPPA claims against movie theaters & online platforms; (3) ND Cal courts find “crime-tort” exception met in...more

Klein Moynihan Turco LLP

Meta Pixel Case Survives Motion to Dismiss

Readers of this blog are well aware of the proliferation of lawsuits alleging that websites which utilize Meta Pixel tracking software violate the California Invasion of Privacy Act (“CIPA”). These lawsuits typically allege...more

Skadden, Arps, Slate, Meagher & Flom LLP

Cookie Consent: Unpacking the UK ICO’s Proposed New Approach to Online Advertising

- What is new: The ICO is proposing to relax its enforcement of cookie consent requirements, meaning user consent would not be required for lower-risk advertising cookies. - Why it matters: The proposals aim to address...more

BakerHostetler

Can AI Identify Key Trends in Privacy Enforcement and Litigation Impacting Digital Advertising? I Put It to the Test.

BakerHostetler on

As an attorney focused on technology transactions and counseling, I approach new technologies with both curiosity and caution. Like many lawyers, I tend to be skeptical until I fully understand how something works....more

Goodwin

CCPA Settlement Signals Focus on Web Tracking Health Data

Goodwin on

In June 2025, California Attorney General Rob Bonta filed a proposed settlement with Healthline, a health information website, for its handling of personal information under the California Consumer Privacy Act (CCPA)....more

Paul Hastings LLP

ICO Annual Report Provides Insight Into Data Protection Risks for Businesses

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The UK Information Commissioner’s Office’s (the ICO’s) latest Annual Report summarises its accomplishments and priorities, including last year’s enforcement actions. Based on our review of the report, we see the ICO focusing,...more

Husch Blackwell LLP

U.S. Privacy Litigation Update: June 2025 Decisions

Husch Blackwell LLP on

In this post: (1) Website tracking litigation risk remains as SB 690 is designated “two-year bill”; (2) Second Circuit reinforces narrower interpretation of PII to “shut the door for Pixel-based VPPA claims”; (3) Courts...more

Ropes & Gray LLP

Pixel Litigation Risk at Financial Institutions

Ropes & Gray LLP on

An increasingly aggressive plaintiffs’ bar has brought purported class action suits based on the nearly ubiquitous use of tracking technologies used for website analytics. Although any actual harm to the plaintiffs is...more

Baker Donelson

California AG Secures Landmark Privacy Settlement Over Tracking: What It Means for Your Website

Baker Donelson on

In a record-setting enforcement action under the California Consumer Privacy Act (CCPA), the California Attorney General (AG) announced a $1.55 million settlement with Healthline Media, a popular online publisher of health...more

Robinson+Cole Data Privacy + Security Insider

Federal Court Sinks CIPA Wiretap Lawsuit Against Royal Caribbean Over TikTok Tracking Tool

In a significant win for Royal Caribbean Cruises, a federal judge dismissed a lawsuit that alleged the cruise line’s website violated a California privacy law by using a TikTok tracking tool. The case, Kishnani v. Royal...more

BCLP

CIPA Boondoggle to Continue for At Least Another Year

BCLP on

On July 1, 2025, a hearing was held in the California Assembly Committee on Public Safety concerning Senate Bill 690, which aims to stem the tide of lawsuits targeting routine website analytics and marketing tools by amending...more

Blank Rome LLP

Ninth Circuit Scrutinizes California Wiretap Law: Will Website Chat and Analytics Survive Legal Challenge?

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The Ninth Circuit heard oral arguments on June 10, 2025, in three closely watched appeals—Gutierrez v. Converse Inc., Mikulsky v. Bloomingdale’s, LLC, and Thomas v. Papa John’s International, Inc.—that could shape the future...more

Proskauer on Privacy

Ninth Circuit Reviews Website Tracking Class Actions and the Reach of California’s Privacy Law

Proskauer on Privacy on

The Ninth Circuit court of appeals reviewed three separate proposed class actions against Papa John’s International Inc., Converse Inc., and Bloomingdale’s, all centered on whether certain website tracking activities violated...more

Kilpatrick

Court Rejects Class Certification in Pixel Tracking Suit Against AddShoppers and Peet’s Coffee

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In a significant win for the defense, a California federal judge denied class certification in a California Invasion of Privacy Act (CIPA) suit alleging that AddShoppers and Peet’s Coffee unlawfully tracked website visitors...more

Klein Moynihan Turco LLP

Unfavorable Ninth Circuit Pixel Tracking Decision

Readers of this blog are aware of the barrage of California Invasion of Privacy (“CIPA”) claims brought against online companies. Recently, an unfavorable decision from the Ninth Circuit Court of Appeals (“Ninth Circuit”)...more

Benesch

Updates on CIPA Reform: CA SB 690 Progresses to the Assembly Without Retroactivity Provision.

Benesch on

A national leader in privacy law, California was among the first states to include an express right to privacy in its constitution, create a data breach notification law, and codify robust consumer data protections. ...more

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