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Web Tracking State Privacy Laws

Parker Poe Adams & Bernstein LLP

Is Relief in Sight for Companies on 'Pixel-Tracking' Lawsuits After California Legislators Introduce Bill?

Though recently stalled, California legislators have been taking steps over the past few months to address the surge of "pixel-tracking" lawsuits impacting businesses. ...more

Kilpatrick

Uncertain Boundaries: How Courts and Regulators View the Sharing of Health-Related Article Titles

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Recent regulatory actions and court decisions highlight growing uncertainty over whether sharing article title data from webpages amounts to disclosure of sensitive health information under privacy laws....more

Vedder Price

CIPA: The “Other” California Privacy Statute You Should Be Worried About

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When we speak to clients about online privacy issues, they almost always mention the CCPA – California’s Consumer Privacy Act that regulates the collection and use of personal data. But unless they have already faced a...more

Coblentz Patch Duffy & Bass

Developments in Digital Privacy Litigation in 2024- 2025: CIPA, VPPA, and California’s SB 690

In the wake of an explosion in digital privacy litigation, courts and legislatures are redrawing some of the boundaries of what qualifies as unlawful data collection under decades-old statutes. Claims brought under...more

Osano

What Is the Processing of Personal Data?

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You never think about breathing air. Most of the time, you’re not consciously moving your legs as you walk. You don’t have to remind yourself to blink every few seconds.  For modern businesses, that’s what processing personal...more

Husch Blackwell LLP

U.S. Privacy Litigation Update: July 2025 Decisions

Husch Blackwell LLP on

In this post: (1) California courts split on personal jurisdiction post-Briskin; (2) District courts dismiss VPPA claims against movie theaters & online platforms; (3) ND Cal courts find “crime-tort” exception met in...more

Klein Moynihan Turco LLP

Meta Pixel Case Survives Motion to Dismiss

Readers of this blog are well aware of the proliferation of lawsuits alleging that websites which utilize Meta Pixel tracking software violate the California Invasion of Privacy Act (“CIPA”). These lawsuits typically allege...more

Troutman Pepper Locke

The Second Circuit Forecloses VPPA Claims Based on Transmission of Information Through the Meta Pixel

Troutman Pepper Locke on

Despite the avalanche of lawsuits and enforcement actions related to tracking technology, companies can take at least some solace in a recent decision curtailing Video Privacy Protection Act (VPPA) lawsuits. On July 28, the...more

Fisher Phillips

California Businesses Score Another Key Privacy Win: 3 Things Your Business Should Do After Latest CIPA Court Decision

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Website operators secured another win in the protracted battle over third-party website cookies last week when a California state court held that these common tech features were not “trap and trace” devices and therefore a...more

Jackson Lewis P.C.

CCPA Compliance Alert: $1.55M Healthline Settlement

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On July 1, 2025, California Attorney General Rob Bonta announced the largest CCPA settlement to date, which included a $1.55 million penalty against Healthline Media LLC. This settlement sends a clear message to businesses...more

BakerHostetler

Can AI Identify Key Trends in Privacy Enforcement and Litigation Impacting Digital Advertising? I Put It to the Test.

BakerHostetler on

As an attorney focused on technology transactions and counseling, I approach new technologies with both curiosity and caution. Like many lawyers, I tend to be skeptical until I fully understand how something works....more

Klein Moynihan Turco LLP

Email Tracking CIPA Wiretapping Victory!

Although the California Invasion of Privacy Act (“CIPA”) lawsuit train shows no signs of slowing down, a California federal judge recently derailed a CIPA email tracking lawsuit when it dismissed claims mirroring those...more

Womble Bond Dickinson

From Data to Decisions: Navigating Privacy and Litigation Risks in the AI Era

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While many systems that are described as AI have been around for decades (e.g., internet search engines), today’s AI tools are much more powerful and are widely accessible. Generative AI and agentic AI extend the power of...more

Fisher Phillips

California Proposal to Curb Website Cookie Litigation Stalls for This Year: What 3 Things Should Your Business Do?

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A California bill aimed at curbing the explosion of lawsuits filed against businesses using common website tools like cookies, pixels, and session replay software has stalled out in the 2025 legislative session, meaning your...more

BCLP

CIPA Boondoggle to Continue for At Least Another Year

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On July 1, 2025, a hearing was held in the California Assembly Committee on Public Safety concerning Senate Bill 690, which aims to stem the tide of lawsuits targeting routine website analytics and marketing tools by amending...more

Blank Rome LLP

Ninth Circuit Scrutinizes California Wiretap Law: Will Website Chat and Analytics Survive Legal Challenge?

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The Ninth Circuit heard oral arguments on June 10, 2025, in three closely watched appeals—Gutierrez v. Converse Inc., Mikulsky v. Bloomingdale’s, LLC, and Thomas v. Papa John’s International, Inc.—that could shape the future...more

Proskauer on Privacy

Ninth Circuit Reviews Website Tracking Class Actions and the Reach of California’s Privacy Law

Proskauer on Privacy on

The Ninth Circuit court of appeals reviewed three separate proposed class actions against Papa John’s International Inc., Converse Inc., and Bloomingdale’s, all centered on whether certain website tracking activities violated...more

Klein Moynihan Turco LLP

Unfavorable Ninth Circuit Pixel Tracking Decision

Readers of this blog are aware of the barrage of California Invasion of Privacy (“CIPA”) claims brought against online companies. Recently, an unfavorable decision from the Ninth Circuit Court of Appeals (“Ninth Circuit”)...more

Robinson+Cole Data Privacy + Security Insider

California’s SB 690: A Game-Changer for Website Privacy Lawsuits Pushes Forward

On June 3, 2025, the California Senate unanimously passed Senate Bill 690 (SB 690) in a 35-0 vote, a strong show of support for reining in a flood of lawsuits that have taken many companies by surprise over the last few...more

Benesch

Updates on CIPA Reform: CA SB 690 Progresses to the Assembly Without Retroactivity Provision.

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A national leader in privacy law, California was among the first states to include an express right to privacy in its constitution, create a data breach notification law, and codify robust consumer data protections. ...more

Seyfarth Shaw LLP

CIPA’s Cookie Exception Bill (SB 690) Passes Senate, Proceeds to State Assembly

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On June 3, 2025, the California Senate unanimously passed Senate Bill 690 (SB 690), a bill that seeks to add a “commercial business purposes” exception to the California Invasion of Privacy Act (CIPA)....more

McGuireWoods LLP

Emerging Defense in CIPA Lawsuits: Potent Yet Constrained by Legal and Technical Limitations

McGuireWoods LLP on

On June 3, 2025, the California Senate unanimously voted to amend the California Invasion of Privacy Act (“CIPA”) to exclude cookies and other commonly used internet tracking technologies from CIPA under certain...more

Seyfarth Shaw LLP

CIPA’s Cookie Exception Bill (SB 690) Referred to Suspense File & Hearing

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On May 19, 2025, the California Senate Appropriations Committee, which handles budgetary and financial matters, held a hearing on California Senate Bill 690 (SB 690). The proposed bill would amend the California Invasion of...more

Snell & Wilmer

Ninth Circuit Substantially Expands Personal Jurisdiction Over E-Commerce Businesses in Briskin v. Shopify

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On April 21, 2025, the United States Court of Appeals for the Ninth Circuit, sitting en banc, issued a decision in Briskin v. Shopify, Inc. substantially broadening the exercise of personal jurisdiction over online businesses...more

Seyfarth Shaw LLP

California Senate Bill Seeks to Curb Cookie-Related CIPA Litigation

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California Senate Bill 690 (SB 690), introduced by Senator Anna Caballero, is continuing to proceed through the California state legislative process. The proposed bill would amend the California Invasion of Privacy Act (CIPA)...more

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