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Web Tracking State Privacy Laws VPPA

Coblentz Patch Duffy & Bass

Developments in Digital Privacy Litigation in 2024- 2025: CIPA, VPPA, and California’s SB 690

In the wake of an explosion in digital privacy litigation, courts and legislatures are redrawing some of the boundaries of what qualifies as unlawful data collection under decades-old statutes. Claims brought under...more

Troutman Pepper Locke

The Second Circuit Forecloses VPPA Claims Based on Transmission of Information Through the Meta Pixel

Troutman Pepper Locke on

Despite the avalanche of lawsuits and enforcement actions related to tracking technology, companies can take at least some solace in a recent decision curtailing Video Privacy Protection Act (VPPA) lawsuits. On July 28, the...more

Womble Bond Dickinson

From Data to Decisions: Navigating Privacy and Litigation Risks in the AI Era

Womble Bond Dickinson on

While many systems that are described as AI have been around for decades (e.g., internet search engines), today’s AI tools are much more powerful and are widely accessible. Generative AI and agentic AI extend the power of...more

WilmerHale

Web Trackers Pose New Regulatory, Legal Headaches for Companies

WilmerHale on

Perhaps no use case better exemplifies the rapidly evolving privacy law landscape in the US than the legal framework surrounding companies’ use of cookies, pixels, and other web trackers. Gone are the days where marketing...more

BakerHostetler

Cookies, Pixels, Tags, Scripts, SDKs: What Are They Really, and What’s All the Fuss About?

BakerHostetler on

If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always used consistently, making...more

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