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When working with influencers, companies can do everything right, from drafting an influencer agreement to creating a stellar marketing plan. All elements of the ideal campaign are in place. But when you tune in to see the...more
Learning Objectives: Learn how branding & storytelling can make or break your organization (and your department)! This is what separates ordinary organizations from extraordinary ones! Find out how DEI and ethics work...more
Welcome to our 2022 Consumer Horizons webinar series. Our sessions this year will continue to explore the issues that challenge the consumer sector as well as the opportunities that are emerging as a result of rapid...more
Are you a budding cannabis business looking to protect your intellectual property (IP)? Learn the different types of IP available and how you can build a strategic IP portfolio for your innovations and business. We will...more
Alcohol beverage companies must contend with an ever-evolving regulatory landscape, including unpacking the new environment under US President Joe Biden’s executive order on competition. How do you differentiate as a brand...more
As alcohol products compete in an increasingly competitive marketplace, how do you differentiate as a brand while being mindful of regulatory landmines? Join us for the second webinar in our Alcohol Quarterly Update Series on...more
Intellectual property (IP) is a critical issue in the cannabis industry. Creating and protecting cannabis products, processes, and brands comes with unique challenges, and certain IP laws may apply differently to cannabis...more
Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more