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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more
Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more
On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more
When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more
Join 9Sail on March 16, 2023 for a webinar promising candid discussion among three managing partners overseeing firms with vastly diverse compositions sharing their perspectives on topics including: - How they measure and...more
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: 1. Ensuring a website has no technical...more
This webinar will explore how to effectively use your personal brand to connect with colleagues, peers, referral sources and ideal clients both in-person and virtually to achieve your career goals....more
In this free webinar on July 27 at 1pm ET, Stefanie Marrone, a legal marketer with 20 years of experience at several top U.S. law firms, will explore the key elements that every senior professional needs to achieve success in...more
Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more
Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more
LinkedIn has more than 750 million users and growing every day. During this extended time of social distancing, it’s never been more important to have a strong LinkedIn profile and presence, and to be building your...more
Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more
Jennifer Simpson Carr and Sarah Larson provide top tips for harnessing the power of webinars and other virtual events to develop business in 2021....more
Nearly all legal marketers are asked to develop directory submissions at some point in their career. For many of us, these submissions are woven into our roles; a seemingly never-ending process. From start to finish, this...more
A free, one-hour webinar recapping current content trends and discussing how to maximize your firm's thought leadership today....more