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9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Great Jakes Marketing

Homepage Carousels Are (Probably) a Bad Idea - A series of rotating messages may solve political problems, but…

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Every marketer knows that a well-positioned, differentiated offering has a distinct advantage over its competition. However, crafting a differentiated marketing message is easier said than done, especially for law firms....more

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